Privacy Policy
Last updated: 2026
At thepaperprincess.co.uk (hereinafter "we," "us," "our," or "the Site"), we are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy applies to our website and all related services. By accessing and using thepaperprincess.co.uk, you agree to the terms outlined below.
Information We Collect
We collect various types of information to provide and improve our services:
- Personal Information: When you interact with our Site, we may collect your name, email address, and contact details if you voluntarily submit them through forms or correspondence.
- Technical Information: We automatically collect your IP address, device type, browser type, operating system, and unique device identifiers to monitor Site performance and security.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, clicks, referral sources, and other behavioural metrics that help us understand user interaction patterns.
- Affiliate Tracking Data: Identifiers and conversion information related to casino affiliate links and referrals to third-party gambling operators.
How We Use Information
Your information is used for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and performance metrics through tools such as Google Analytics and similar services.
- Affiliate Tracking: To monitor, track, and attribute referrals to casino partners and calculate affiliate commissions.
- Site Improvement: To enhance the user experience, optimise content, and improve Site functionality and security.
- Communication: To respond to enquiries, provide customer support, and send promotional content (with your consent where required).
- Legal Compliance: To comply with applicable UK, EU, and international gambling and data protection regulations.
Cookie Policy
We use cookies and similar tracking technologies on thepaperprincess.co.uk to enhance your experience. Cookies are small files stored on your device that retain information about your interactions with the Site.
- Essential Cookies: Required for Site functionality, security, and basic operations. These cannot be disabled.
- Analytical Cookies: Help us understand how visitors use the Site through data collection and performance metrics.
- Marketing Cookies: Used to track your activity across websites and display personalised advertising from us and our partners.
- Affiliate Cookies: Enable tracking of referrals to casino partners and related commission calculations.
Opt-Out Options: You can disable non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of marketing cookies through our cookie banner or your browser's do-not-track settings.
Third-Party Links
thepaperprincess.co.uk contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these third-party websites. Each linked casino operates independently and maintains its own privacy and data protection policies. We strongly recommend that you read the privacy policies of any casino or third-party service before providing personal information or engaging in gambling activities. Your use of linked sites is entirely at your own risk and discretion.
Your Rights
Under UK and EU data protection law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: You may request a copy of your personal information held by us.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal information, subject to legal exceptions.
- Right to Restrict Processing: You may request that we limit how we process your data.
- Right to Data Portability: You may request your data in a portable, machine-readable format.
- Right to Object: You may object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may submit a complaint to the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, you may have rights under state-specific privacy laws such as the California Consumer Privacy Act (CCPA). We comply with applicable privacy laws across jurisdictions we serve.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytical and usage data is typically retained for up to 24 months. Affiliate tracking information is retained in accordance with our affiliate partnerships and legal obligations. You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:
Email: privacy@thepaperprincess.co.uk
We aim to respond to all enquiries within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of significant changes by updating the "Last updated" date above.